presents
Who Ate The Footlong Cookie?
Not all plays happen on the field.
Some begin with a breadcrumb leading to a puzzle waiting to be unraveled.
Travis Kelce’s Footlong Cookie has gone missing, and the hunt is on.
And at the end?
A reveal worth the ride. A surprise woven into the moment—maybe a drop, maybe an exclusive experience, maybe a secret only those who dared to play will ever know.
It all starts with a Footlong Cookie belonging to Travis Kelce—warm, golden, and missing. Hidden in every package is a code to scan, a breadcrumb leading straight to the depths of Reddit.
From there, the chase is on. A digital scavenger hunt unfolds.
Travis Kelce isn’t just an NFL superstar—he’s a cultural force. A man with an infectious sense of humor, and now, with an unexpected connection to the biggest pop fandom in the world. Whether on the field or off, he knows how to keep people watching.
And now, he will be the leading man in the world’s biggest crossover event: a mystery made for Swifties, sports fans, and those who live for the thrill of a good ol´ mystery.
Copywriting & Creative Direction by Cristopher López