presents
Knoticed You
The world is waking up again and love is in the air.
The return to normalcy after the pandemic has reignited social interactions in public spaces; parks echo with laughter, streets hum with life, and serendipity is back on the agenda.
But after years of swiping left and right, we've forgotten how to strike up a conversation without a Wi-Fi connection.
The best stories start with a hello in the real world, where glances linger and the sparks fly:
And so we introduce Knoticed You. A campaign that invites the people to wear red laces on their Converse shoes as a sign that you're ready and open to meet someone new, strike a conversation, or just see where the day takes you.
Because the world is full of people worth meeting. You just have to be open to the moment.
Copywriting & Creative Direction by Cristopher López