presents
The Soundtrack Of My Life
In a world where lives are lived out loud, where memories are framed in pixels and captions, music remains the one thing that lingers—the bridge between moments and emotion, between past and present.
There are moments that will give you songs forever.
With #TheSoundtrackOfMyLife, we will invite people to respond to our prompts on X. Their songs will then appear on nearby digital billboards—turning the city into a living mixtape, where every street corner will hum with personal soundtracks.
Music is not just sound, it´s the pulse of our stories; an echoe of who we were and a shout of who we are now.
Through geofencing and location-based technology, the billboards will shift and evolve; a constantly changing chorus of stories.
Our goal is a simple one: to transform every billboard into a story, waiting to be heard.
Copywriting & Creative Direction by Cristopher López