presents
Merry Building
The holidays have never really been about the gifts. Not the ones in shiny paper, at least. They’ve always been about the space—about making room for the people you love, for the laughter, for the chaos, for the calm.
But that space doesn’t just appear. It takes effort. Rearranging, assembling, transforming. That’s where IKEA comes in.
This season, IKEA is helping you build your Christmas—literally. With their furniture assembly service, you can get your spaces ready for the holidays completely free. Yes, free. As in: no tools, no stress, no begging your cousin to help you figure out the manual.
Their iconic blue trucks are on the move—like billboards on wheels, delivering more than just furniture. They’re delivering peace of mind, and the possibility of a home that feels just right in time for the season.
Because the real magic of Christmas isn’t in what you give, but in the space you create to receive. And this year, IKEA’s building it with you.
Art Direction by Chantal Beato / Copywriting by Cristopher López